
WRITING TAG: publicity
PROBLEM: I need a cheap, ad-free website that looks professional.
SOLUTION: Make a cheap, ad-free wiki at Google Sites.
IN MY WRITING LIFE: I spent last weekend playing in Google Sites, where anyone can get a free wiki to help advertise his or her writing. And what is a wiki ?
The word "wiki" is derived from a Hawaiian word "wiki-wiki" that means "quick." This kind of website is all the rage right now for educators because wikis can be built collaboratively and densely filled with data.
Just think of Wikipedia. That's a wiki. Most wikis tend to look like Wikipedia, too, so you might not think of a wiki as a solution for building a customized, personal website.
At Google Sites, however, you can made a personal wiki that will look as customized and as professional as any writer could desire. You can construct and use it entirely for free. The additional benefit is that your site will not have ads automatically placed on it by Google. You must sign up for their Adsense program if you want ads.
There is a little trick to customizing the look of your wiki. Choose two original photos in jpg format, photos that have not been put on the Internet yet. Convert your photo files to a low dpi (no more than 300) and a gif format. You can do the conversion in just about any photo manipulation program. (If you don't have such a program, go into Google Search, and look for a jpg-to-gif file converter for free; new ones pop up all the time in cyberspace. )
Your first photo should be of a texture like a piece of cloth or a brick wall or a handmade piece of paper--something in a grain and color that pleases you. The second photo should be of something that relates closely to your site. It should also have a color in it that coordinates with your texture photo. (I was mocking up a Sites wiki for a group homes program for foster children and chose a piece of green silk for my texture photo and a picture of a house for my second one.)
In Sites, load your first photo as a site background photo, as a "repeat." Load your second photo as the header logo. (Don't panic. This is all very simple to do once you are actually in your Sites account.) Color your page backgrounds in very light, coordinating pastels. Make your page fonts in darker coordinating colors, fonts, and sizes.
Presto!
You now have a customized wiki of your very own! The look of it will be completely individual, completely unique because you designed the wiki color scheme and backgrounds to coordinate with your own photos. If you can't coordinate colors, find a friend who can. Most people have one!
On Google Sites, you'll also automatically get your very own, simple-to-remember URL; lots of file space; plenty of room for videos, pictures, and gadgety sorts of things; and an easy wiki navigation system.
Google Sites then guides you in how to get your wiki into its search engine and Feedburner--making online publicity much easier for you as a wik owner.
You need to start getting online publicity for your published writing BEFORE it even gets published. That's how fast and how smart you have to be these days as a writing professional. However, you don't need to spend a lot of money either, on fancy software or an expensive web designer, to get yourself a first-class website.
In fact, you don't need any money at all! Just get yourself a Google wiki!
http://www.google.com/sites/overview.html
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